The promotion of ecological and socially responsible fashion has a long tradition in the city. In 2010, the first RE-ACT fashion show was held in Lodz – the capital of Polish fashion. It is a companion event to FashionPhilosophy Fashion Week – as an addition to the “interesting news” series. In 2010, ecology is for fashion, it was something completely new and different, so everyone was afraid of this topic, on the other hand it is an ideal topic for the media. Over time, ecology has become an important fashion idea and lifestyle element in the world. RE-ACT Fashion Show was a unique worldwide project promoting recycled art – art with a “capital S”, as the clothes presented had virtually nothing to do with unsightly waste RE-ACT promotes unique clothes that use recycled materials.